Brands, AR and advergames: when the experience is enough
Advergames and Augmented Reality, what a powerful combination. Getting people to go to places just to get a free item […]
I’m studying games design, not gamification
This post is just to avoid the usual misconceptions between gamification and games. Although the names are very similar, they […]
Is advergaming dead?
Well, not really. Advergames are games built around a rhetoric message, usually related to a brand. See for example the classic […]