Brands, AR and advergames: when the experience is enough
Advergames and Augmented Reality, what a powerful combination. Getting people to go to places just to get a free item […]
Digital/Physical: PLAY event at Mother, London: thoughts and insights
On the 4th May 2017, I was invited to participate in a very insightful discussion at Mother, in London. The […]
Sustainable actions through Design: 6 insights and ideas [#sdc17]
On the 18th February 2017, I’ve attended and helped to promote the Sustainable Development Conference, hosted by the Southampton Hub and […]
15 Lessons from #gamesUR conference
It’s been more than 1 year since last Games User Research conference that I’ve attended in London. I was looking […]
#EWIGCONF 2016 – Design challenges in Virtual Reality games
In early September this year (2016) we had the opportunity to attend to the European Women in Games Conference 2016 […]
Are we heading towards the era of Minimalism?
It was the digital economy, now it is the experience era. Games, gamification, engagement, consumer journey, service design, virtual reality, […]
Lean UX Bootcamp at ustwo
In 2014, I’ve attended to the Lean UX Bootcamp at ustwo, the design company that created Monument Valley. During this day, […]
The 30 game usability reviews personal challenge #30GURchallenge
That’s it! I’ve decided to populate this space with some game usability reviews, considering many aspects of the game. It […]
Tourism and Augmented Reality: past, present and future
When was the last time that you had an experience with AR in Tourism settings? For me, it was in […]
Antoni Gaudà and Interaction Design: thoughts about nature and sustainability
If you ever been to Barcelona, you’ve probably visited Antoni Gaudi’s famous places: La Sagrada Familia, La Pedrera, Park Guell […]