From the website www.ocregister.com Retail industry just got a new tool for collecting people’s data and giving the consumers a more personal interaction. The iBeacons are small sensors that are connected through bluetooth technology and can send to people’s mobile devices specific information/content about products located in a store, for example. Most of the examples presented using this type of device was related to retail stores. The consumers could enhance their experience and because of the mobile technology characteristics, the store will able to collect relevant data from consumers, providing special material to stores to improve the customer experience. It’s a like a loop. People get into the store with their mobile phones, they are able to access specific content from products and with that they give precious data to the retail shop. This data will be analysed carefully and will be able to give insights about the customer experience.
Source: MIDAS website. http://midas.ioe.ac.uk/ Yesterday, I had the opportunity to go the Festival of Research Methods in Oxford and I was very busy trying to find out what sessions to go. Unfortunately I couldn’t go to the MIDAS session and now I know that I missed a very lovely part of it. However, I had the chance to follow some tweets and enter into their website to know more. This post will give a brief explanation of the MIDAS project and why you should fall in love with it too. Well, if you are researcher in the area of arts, design and social sciences you will love this. Imagine if you could combine innovative methods, experiences, interactive 3D environments to study arts, museums, disabilities, security and so on. That’s MIDAS and it can be gold and I’m not the only one with the same opinion. The body, the digital and
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My research is about gaming, consumer behaviour and UX! Soon more updates :)