Ahoy! You’ve found me!

What I’ve been saying

I’m studying games, not gamification

This post is just to avoid the usual misconceptions between gamification and games. Although the names are very similar, they are not the same thing. In fact, they are not the same thing at all. There are three words that address gamification: motivation, persuasion and games. Not to mention, gamification is often discussed as a Design strategy. I must admit that in that case, I totally agree. Gamification is a design process and a design choice. However, in which way? Gamification as game design elements? Gamification had its first definition as the utilisation of game design elements into non-gaming contexts. Well, we have been using games in non-gaming contexts through serious games and persuasive games. Although the idea is actually the implementation of those game mechanics, the focus on the game design elements pushes the application of gamification towards game-like activities. This approach makes everything look like a game and
I’m a User Interface¬†Designer working hard to get a PhD in Design.
From Brazil to the UK, loving this crazy weather!

Let’s talk about games

My research is about game design, advergames, persuasive games, consumer behaviour, culture, user experience and interface design! Read more.

Here I am!

Still writing something cool here. In the meanwhile check my tumblr about my experiences here in the UK (in Brazilian Portuguese).


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