Ahoy! You’ve found me!

I'm a UI/UX designer working hard to get a PhD in Design

From Brazil to the UK, loving this crazy weather

What I’ve been saying

Let’s talk about Game Design Economy

I’ve decided to write this post for probably the same reason why you came to read it. What is about Game Economy Designer or Monetisation Designer? It seems that the story of freemium, in-app purchases and other aspects came really to stay. And it makes totally sense. As a designer, I was questioning myself about the skills for this type of job. First, let’s try to analyse what do they really mean by Game Economy Design. In┬áthis article, published almost 2 years ago, the focus of the economy in game design was strictly in virtual currency. As we know today, the game economy expanded to free-to-play games and IAP. It’s not about virtual currency anymore. It’s a combination of real-world money and virtual goods. The amount of examples of mobile games that have IAP is huge. In order to progress in the game, the player might have to buy some

iBeacons: a tool just for retail?

From the website www.ocregister.com Retail industry just got a new tool for collecting people’s data and giving the consumers a more personal interaction. The iBeacons are small sensors that are connected through bluetooth technology and can send to people’s mobile devices specific information/content about products located in a store, for example. Most of the examples presented using this type of device was related to retail stores. The consumers could enhance their experience and because of the mobile technology characteristics, the store will able to collect relevant data from consumers, providing special material to stores to improve the customer experience. It’s a like a loop. People get into the store with their mobile phones, they are able to access specific content from products and with that they give precious data to the retail shop. This data will be analysed carefully and will be able to give insights about the customer experience.
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Let’s talk about games

My research is about game design, pervasive games, consumer behaviour, culture, user experience and interface design! Read more.

Here I am!

Still writing something cool here. In the meanwhile check my tumblr about my experiences here in the UK (in Brazilian Portuguese).

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