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What I’ve been saying

Is advergaming dead?

Well, not really. Advergames are games built around a rhetoric message, usually related to a brand. See for example the classic Magnum Pleasure Hunt and Colonel Sander’s Quest from KFC. I could talk about all the examples but, yet, do you really care about advergames? Gamification vs. Advergaming The interest for advergaming decreased over the past years, if compared to gamification, for example (see Google Trends). Gamification emerged as concept that includes design process, through the application of game design elements for non-leisure contexts (Deterding et al., 2011). In other words, gamification is about making situations and contexts more “gameful”. The confusion of the blurred line between games and gameful design could have been one of the reasons why advergaming decreased the interest. Well, advergames are games, and gamification is a design process. I could even go further and say that advergames are persuasive games and gamification could be more related to motivation
I’m a User Interface Designer working hard to get a PhD in Design.
From Brazil to the UK, loving this crazy weather!
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Let’s talk about games

My research is about game design, pervasive games, consumer behaviour, culture, user experience and interface design! Read more.

Here I am!

Still writing something cool here. In the meanwhile check my tumblr about my experiences here in the UK (in Brazilian Portuguese).

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